Mango choose Attraqt as global search partner

Mango choose Attraqt as global search partner
Posted by Attraqt | 16 June 2022
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Global site roll-out across 85 markets with additional integration of Attraqt’s AI-powered search

London, UK; Madrid, Spain – June 16th 2022 – Attraqt (AIM: ATQT), a leading provider of ecommerce product discovery solutions (search, merchandising and personalisation) today announced a partnership with Mango, having completed the full-roll out of advanced search functionality for sites across 85 local sites, in 25 approx. languages. The partnership includes mango.com website and apps, across both fashion and homeware product catalogues.

Download press release here.

“It’s no longer sufficient for retailers and brands to have limited on-site search and product discovery functionality. With Attraqt’s leading search technology our customers can deliver compelling discovery and inspiration experiences whilst improving relevancy for today’s demanding shoppers. Mango, with its international presence and a commitment to delivering a brand experience steeped in sustainability values, is an exciting partner for Attraqt. We’ve already delivered clear ROI based on the higher levels of search result accuracy, and more precise recommendations which have boosted conversions at key stages of the shopper journey.”

Mark Adams, CEO of Attraqt

Key Benefits of the partnership to boost product discovery results include:

  • Out-of-the box natural language processing and deep learning capabilities to understand user’s complex queries and match intent to present the relevant products.
  • Multi-language search capabilities – including AI–powered contextual language search (bilingual text within a single search query.
  • Search suggest – Provide smart suggestions (autocompletion) for incomplete shopper search queries.
  • Configure and control automation – by defining and setting triggers that deliver against merchandising and business strategies.

“We are committed to deliver the best online experience to our customers and we are always looking for the best technology. Our partnership with Attraqt is helping us to achieve that goal; as we make sure they find exactly what they are looking for.

We have had a smooth go-live process and the support team keeps being helpful and fast to answer any doubts we may have.”

Roger Graell Sole, eCommerce Director at Mango

In October 2020, Attraqt acquired a Berlin-based AI lab, and continues to roll out a portfolio of AI – powered product discovery solutions.

 

About Attraqt

Attraqt powers exceptional shopping experiences for over 300 of the world’s leading brands, manufacturers and retailers. Attraqt provides a set of API-enabled, algorithm-driven, intelligent SaaS services covering personalisation, search, navigation, merchandising, recommendations and internationalisation.

The platform unifies and empowers all key customer journey stakeholders. Enabling business, data and technical teams to successfully leverage existing commerce technology investments. Ultimately ensuring individualised and connected micro-experiences that support commerce discovery through to inspiration and purchase, and beyond.

The Attraqt platform orchestrates AI models in real-time while allowing clients to integrate their own algorithms. This helps build true personalisation strategies and create differentiated experiences at scale, so our customers can exceed the expectations of today’s shopper, and still reach commercial goals.

Attraqt is publicly listed on LSE: AIM and headquartered in London, with offices in Amsterdam, Chicago, Paris, Sofia, Hamburg and Sydney.

www.attraqt.com

 

About Mango

Mango is one of Europe’s leading fashion companies, with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2021 with a turnover of 2.234 billion euros, with 42% of its business originating from its online channel and with a presence in over 110 markets. More information at www.mango.com

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