Is Your Ecommerce Technology Scalable?

Is Your Ecommerce Technology Scalable?
Posted by Attraqt | 1 November 2022
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What Does This Mean for Ecommerce Brands?

For websites and the ecommerce tech that powers them, milliseconds lost to sluggish systems, slow page loads, and poor latency can equate to £millions in lost revenue.

Recent research by Deloitte looked at consumer behaviour across ecommerce, travel and luxury brands. Of the four segments, the report found retail consumers to be the most sensitive to speed and showed a stark correlation between page load times and customers’ willingness to bounce (leave the site).

It found that a moderately slow page load speed of 1-3 seconds increases bounce probability by as much as 32%, while a wait of up to 10 seconds increases the likelihood by 123%.

Suppose you’re lucky enough for impatient shoppers to stick around. In that case, page load speed has an even more drastic effect on KPIs—Deloitte’s report says an improved load time of just 0.1s results in an 8% boost to conversions and a 9.2% increase in average order value (AOV).


Lessons for E-commerce Brands

  • Time really is money—a split second time-saving in page load speed equates to a £92,000 boost for a site generating £1m of turnover
  • Brands should adopt a speed-focused mindset by adopting systems, processes and resources to minimise latency and choosing bloat-free infrastructure that can support traffic at scale
  • Having the fastest page-load speeds in the business doesn’t count for anything if sites suffer from regular downtime—especially during peak season. So ecommerce infrastructure needs to be consistently reliable
  • Speed and reliability aren’t just peak season challenges. Brands need to be confident that their infrastructure is reliable, future-proof and ready to scale with them

Attraqt’s Perfect Peak Record

Our annual peak season trading report clearly demonstrates the importance of making sure infrastructure is ready for the busiest three months of the year.

And the stats on load times Vs bounce rates, conversion rates, and AOV shows that the need for speed never lets up.

So how does Attraqt perform?

We’re proud to have provided 100% uptime for our global brands over peak season for six consecutive years and counting—effortlessly handling product inventories of 25+ million items across multiple sites and languages for some of the world’s biggest brands.

Shoppers defied the forecasts in peak season 2021 by choosing to stay online despite the re-opening of high-street shops following a year of lockdown. And they could buck expectations again in 2022 by spending despite the worst economic conditions in decades.

The message is clear: Online shopping isn’t going anywhere, and there are competitive benefits from investing in and future-proofing e-commerce tech.

Prepare for Peak Season & Beyond with Attraqt

To discover how Attraqt can give your ecommerce brand a competitive edge over peak season, get in touch to arrange a demo.

Ready to see our platform in action?