It’s not just developers, merchandisers and analysts and merchandisers who’ll feel the strain from Grey Thursday and beyond as peak trading season hits on Nov 25th.
Sites, servers and systems will also be under insane pressure.
If you don’t believe it, just look at the stats compiled using data from over 300 Attraqt brands in 2021—after most analysts had predicted that lifting COVID restrictions would trigger a shopper exodus from online to the high street.
But this wasn’t to be. Instead, our Peak Trading Report 2021 shows that servers handled more requests than the previous year when the lockdown meant consumers had little choice but to shop online.
Over the five-day peak trading period beginning Grey Thursday—the busiest day for ecommerce brands—the 300 retailers in our study handled some 2.8 billion requests.
The number equates to a high of 9,103 queries per second at the busiest time, compared with 7,819 in 2020. This year’s forecasts suggest the cost of living crisis won’t dampen shoppers’ appetite for spending over peak season, so demand could exceed 2021 figures.