Eminza case study

An ever-improving online experience thanks to intelligent merchandising: upselling & cross-selling

Eminza case study
Posted by Attraqt | 2 March 2023

Eminza is the online destination for customers to find a range of decorative products, garden furniture, interior designs and much more.

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Explore how Eminza achieved:

  • +78% of items sold thanks to cross and up-sell strategies at the pop-up basket
  • +106% of sales through recommendations


Eminza operated their ecommerce business through a customisable Content Management System (CMS), meaning they were able to establish basic merchandising rules. They also had a product recommendation system but were lacking a (1-to-1) user-customisation facility.

Eminza needed a level of personalisation that only Artificial Intelligence (AI) could provide. Plus, the merchandising team wanted to apply specific business rules across the five country-specific sites and across the different pages. Their goal was to improve the shopping experience while driving up-selling and cross-selling. They turned to Attraqt in 2020 to address these issues.


Attraqt offers dynamic and intelligent merchandising by automating certain actions and leaving the control of the strategy to the business teams. “The power of AI gives us a higher level of customisation and saves us time every day. We can now focus on setting up and AB testing our own business rules”, Anne Sophie Boillaud Head of Content and Brand Image at Eminza.


“We use Attraqt to implement different e-merchandising strategies. Up-sell and cross- sell strategies are crucial to conversion on the site.”

Anne Sophie Boillaud – Head of Content and Brand Image, Eminza

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