Know your customers better than your competition
Develop market-leading customer insight using better intent signals and personalisation
Brands with omnichannel presences have a unique opportunity to develop a stronger understanding of every single customer.
Personalised experiences aim to grow brand loyalty and increase conversion. Enhanced by greater, deeper understandings of customer intent and shopping journeys, elements of personalisation can be made that extra bit more relevant and inspiring.
The true power of omnichannel personalisation comes from connecting siloed data. Signals and touchpoints recorded within a single platform can be shared, allowing you to ‘connect the dots’ to create more powerful experiences. There’s limitless possibility in this – you could, for example, use data from touchpoints recorded on your website or Instagram store to inform how shopping assistants approach and advise in-store shoppers.
It’s not just about making your personalisation greater through better data, but it’s how you can harness this data throughout each of your channels – boosting your performance holistically.