Ecommerce personalisation in a nutshell
Put simply, ecommerce personalisation is the process of delivering a personalised online shopping experience by showing product recommendations, personalised product rankings, offers and other content relevant to the buyer.
It’s achieved by collating and analysing detailed customer details like purchase history, browsing behaviour, gender, location and other demographic data to generate personalised landing pages, marketing emails and content across many different channels.
But it’s not just about knowing the customer’s unique tastes. The most effective ecommerce personalisation experiences produce results based on the customer’s goals at that moment.
Personalisation algorithms understand – for example – whether a consumer is visiting a site to buy more golf shirts or a gift for a partner. And they show relevant real-time results across multiple channels that meet the buyer’s specific goals.