Wolf & Badger

ATTRAQT delivers sales inspiration for Wolf & Badger

Founded in Notting Hill in 2009 by brothers Henry and George Graham, Wolf & Badger is a revolutionary retail concept spanning fashion, jewellery and interior design. Its strong philosophy of promoting, supporting and merchandising the most exciting new and emerging designers began in its flagship stores in London's Mayfair and Notting Hill -and has led to a comprehensive eCommerce site (www.wolfandbadger.com) featuring the newest collections from hundreds of up and coming names.

The challenge for Wolf & Badger in the online arena was to recreate the same inspiring and eclectic experience that shoppers enjoy in store.

After turning to ATTRAQT in 2013 the brand reported an annual sales increase of 100%, plus growth in conversion rates of more than 50%.

George Graham, Co-Founder of Wolf & Badger, explains the value of Freestyle Merchandising's extensive eCommerce search, merchandising and product recommendation tool kit.

Creating a fresh, new shopping experience in the digital space

“Knowing how powerful and unique our in store experience is in motivating shoppers, we were driven by a desire to curate our online offering so that it could deliver in a similar way to our London boutiques," says George. "When we came across ATTRAQT we saw huge benefits in utilising its full suite of tools. With more than 200 independent luxury brands represented on our site it was hugely important to us to not only deliver powerful merchandising but also offer efficient guidance to assist potential purchasers. ATTRAQT now allows us to do that with ease."

Powerful eCommerce features to enhance the customer journey

ATTRAQT offers a suite of multiple sales-driving features uniquely combining the intricacies of visual merchandising, intelligent site search and powerful product recommendations within one user-friendly platform. “We use almost all the features offered by ATTRAQT"; George confirms. “We can now present our mix of designers and products on-site in a much more visually compelling manner. Its a much more accurate reflection of the unique in- store experience that we know our customers love."

Compelling business results with minimal resource outlay

A key feature of ATTRAQT is its ability to respond to group and individual behaviour across the user journey in real time. Results and recommendations are adapted to each customer's needs even as they search and click. This feature has generated results beyond expectations for Wolf & Badger -
“Since implementation in late 2013 we have seen on-site conversions grow by over 50%." George confirms. “User retention has improved with time spent on-site significantly increasing and bounce rates down. Plus, we have seen year-on- year sales rise by 100%."

The power of the system is belied by its simplicity of use, with all functionality controlled via one simple, intuitive dashboard, as George explains. “Two core members of the Wolf & Badger head office team are actively engaged with site merchandising" he says. “However, thanks to its ease of use they are also able to remain fully engaged with other areas of the business – which obviously carries great benefits for us in terms of resource allocation and return on investment."

Dedicated customer service to support the clients business objectives

ATTRAQT's plug and play technology delivers fast, concrete results and the company also demonstrates a high level of commitment to its clients according to George. “We know that we can always rely on our account manager Camilla Cross to ensure that our every need is met. We would certainly recommend ATTRAQT to any eCommerce vendors who wish to better curate and present their product offering to boost their eCommerce performance."