5 Top Tips for Effective e-Commerce Visual Merchandising
Visual merchandising is something that we're all familiar with when it comes to an in-store environment. From shop window displays to the sweets around the checkouts, it's hard not to be influenced by careful product positioning. But when it comes to online visual merchandising, working out how to adapt in-store techniques and where to start can seem like a daunting task.
So where should you start? Here are my top five tips to help you ensure your online visual merchandising is as effective as possible:
8 Top Tips for Successful Site Search
Although more users are turning to search, it is still often an area that can be overlooked by retailers. However, if your search is intelligent and is looked after, it can really help you to boost your conversion.
It's a fact that visitors who use search are more likely to purchase.
Here are 8 important search functions that shouldn't be overlooked:
5 Top Tips for Improved Product Recommendations
Product recommendations are a great tool to help you increase sales and AOV; they can also improve your customer's shopping experience by providing much needed suggestions throughout their journey. From We Think You'll Like to Other Customers Also Bought, there is a whole rainbow of product recommendation options to choose from...
So where do you start?