5 Top Tips for Effective e-Commerce Visual Merchandising
Visual merchandising is something that we're all familiar with when it comes to an in-store environment. From shop window displays to the sweets around the checkouts, it's hard not to be influenced by careful product positioning. But when it comes to online visual merchandising, working out how to adapt in-store techniques and where to start can seem like a daunting task.
So where should you start? Here are my top five tips to help you ensure your online visual merchandising is as effective as possible:
Visual Merchandising Networking Party in Manchester
Thursday 1st September
We are bringing Hawaii to you at the Northern Quarter's Cane & Grain where you can network with tropical drinks and nibbles!
It's our first Visual Merchandising event in Manchester and we would love you to join us for a networking party, we've held this event in London a few times and it's always been very popular. It's a great chance to meet and chat with other Visual Merchandisers in the industry, and hopefully make some new contacts!
5 Top Tips for Successful AB Testing
The most frequent question I am asked by a client about to embark on an A/B test is, “How do we increase our conversion/revenue". If I could give you a 100% guaranteed to work answer to that question I would be writing this from the rooftop pool of my Manhattan penthouse, but I'm not! While an increase in conversion and revenue is always everyone's end goal, you need to look at it from the right perspective to hit your target.
So let's start with that and do the workings out: what do your customers actually want?