Use Case Library

Designed to inspire and motivate through real customer examples

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1-to-1 personalisation

Utilising real-time onsite behaviour to deliver individualised product recommendations, tailored to a shopper’s individual interests and intent.

CASE STUDY: La Redoute

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1-to-many personalisation

Overcome data limitations by providing relevant recommendations on a segment basis.

CASE STUDY: Cdiscount

  • 80% of turnover generated via 20% of the products with personalised recommendations applied
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Natural language search

Let your shoppers search in their own language and provide relevant results without the need to configure synonyms.

CASE STUDY: Superdry

  • 37% increase in the commercial value affected searches
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Zero-result searches

Virtually eliminate zero-result searches, ensuring your shoppers won’t be left without results.

CASE STUDY: PrettyLittleThing

  • 97% reduction in zero result searches
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Test & optimise

Test merchandising rules and recommendations widgets at all stages of the customer journey to assess the relevance and efficiency of your strategies.

CASE STUDY: The Kooples

  • 9.5% increase in average basket value (AOV)
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Targeted email campaigns

Target shopper segments with highly personalised content and recommendations based on real-time onsite behaviour and past purchase history.

CASE STUDY: La Redoute

  • 40% increase in CTR directly from recommendations
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Gift finder

Offer your shoppers a level of personalised service comparable to an in-store exchange with a sales associate. Guide them to find the right products with our gift finder questionnaire.

CASE STUDY: Nature & Découvertes

  • 65% increase in PDP view from Gift Finder
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Cart abandonment

Trigger emails to recapture cart abandoners and drive them back to items in their cart.

CASE STUDY: La Redoute

  • 30% increase in CTR directly from re-engagement emails
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Unified customer data

‘Stitch’ together online, offline and multi-device profiles to drive consistency across all channels.

CASE STUDY: Beauté Privée

  • 15% global revenue generated through Attraqt
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Visually similar products

Help your shoppers find the right product for them by recommending visually similar alternatives to the product displayed.

CASE STUDY: Forever New

  • 135% increase in conversion
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Traffic source

Personalise and merchandise by shopper source and device, to ensure an optimised experience.

CASE STUDY: Beauté Privée

  • 71% of revenue generated on mobile
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Content recommendations

Dynamically adapt and personalise content to each shopper’s preferences, category affinity and real-time intent.

CASE STUDY: Santédiscount

  • 3x CTR RMP (revenue per 1000 impressions)
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Customer milestones

Capitalise on customer key milestones, such as birthdays, to re-engager customers and build loyalty.

CASE STUDY: La Redoute

  • 25.5% overall increase in email CTR
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Loyalty programme personalisation

Promote products and display pricing exclusive to loyalty programme members.

CASE STUDY: Beauté Privée

  • 17.6% increase in conversion
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Popup recommendations

Recommend complementary products via a pop-up to encourage upselling.

CASE STUDY: Nature & Découvertes

  • 7% increase in CTR
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Email reengagement

Reengage shoppers after a purchase, cart abandonment or inactivity and bring them back to your site.

CASE STUDY: La Redoute

  • 25.5% overall increase in email CTR
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Substitution search

Automatically provide suitable alternatives to out-of-stock or non-stocked items.

CASE STUDY:

  • 50% uplift in CTR
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Jargon & Synonyms

Enable visitors to search in their own words without the need to manually set up synonyms.

CASE STUDY:

  • 260% uplift in CTR
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Omni-channel personalisation

Provide personalised experience across website, email, text message, in-app, chatbot, social media & in-store.

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Promote your own label

Surface your own label as a substitute for out-of-stock or non-stocked items and promote it as an alternative to searched for brands.

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Search by purpose

Enable shoppers to search by purpose and describe what they are looking to achieve, rather than specify the exact product.

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New product discovery

Encourage product discovery and personalise the shopper experience by highlighting new products since the last visit.

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Size relevance

Increase relevance by pushing products available in the shopper’s size(s) first.

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Suggest

Guide shoppers with suggested search terms, products and content from as little as two characters inputs.

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Context triggering

Display the most relevant products and content based on context, including visitor source, device, location and more.

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Out-of-stock items

Automatically re-populate recommendations with alternatives when a product drops below a stock threshold.

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Global & local rules

Internationalisation and localisation made easy!
Apply general business rules across countries, then over-write and refine them by country or region.

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Spotlight products

Run a promotional banner across the top of your PLP and match the first product on the PLP to the one in the banner to enable shoppers to easily purchase products featured in the campaign.

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Floating banner

Increase the likelihood of purchase by ensuring previously viewed products remain top-of-mind through a floating banner.

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Merchandise by KPI

Promote full-priced products, high-margin items, high inventory items and products with high warehousing costs to help deliver on commercial goals.

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Popular products

Inspire anonymous shoppers with popular items among like-minded individuals based on historic clicks and purchase performance, including Trending, Most Popular and Others Also Liked.

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Category and product listing pages

Tailor the product selection and order on category and product listing pages (PLPs) to the shopper’s interest and intent.

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Visual merchandising

Control the look and feel of each page to create a visually appealing display of products, utilising data and merchandiser expertise.

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Automatic tagging

Detect new items for each product feed import and automatically tag them as “New in”.

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Targeting & dynamic messaging

Personalise messaging on any channel from email to mobile app notifications, and send the right message to the right user at the right time.

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Scarcity badges

Display scarcity messaging on almost sold out products to induce FOMO and encourage action.

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Product testing

Test new products before they go into mass-production by injecting a pre-order product into a top position to gauge how well it will sell.

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Dead ends

Avoid dead ends on zero result pages through popular product recommendations.

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Rank by conversion

Drive revenue by ranking product listing pages by the conversion rate of the product over a defined time frame.

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Home page personalisation

Show personalised content, categories and product recommendations based on gender, location or previous shopper behaviour.

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Exclude purchases

Provide a more relevant and seamless experience by hiding products the shopper has already bought, last viewed, has already added to cart and has last clicked on.

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Repeat purchases

Increase shopping convenience by boosting repeat purchases, e.g. favourite brand of milk alternative.

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Similar products

Recommend similar items on product detail pages (PDPs) to facilitate product discovery and help shoppers find exactly what they are looking for.

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Merchandise based on local stock availability

Provide an enhanced omni-channel experience by enabling shoppers to filter by stock availability in nearby stores.

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Upsell

Display complementary items to be bough alongside products in the basket. E.g. accessories, same category, same brand, same promotion etc.

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Content in search

Engage, educate and inspire shoppers by returning not just the most relevant products but also related informational content. Surface blogs, guides, FAQs and video content with the results to create the optimal experience.

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Geo-specific results ranking

Increase relevancy by adjusting search result rankings based on regional and demographic preferences or weather conditions.

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Price anchoring

Show higher price points in product suggestions to anchor shoppers.

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Results grouping

Group products and content to be returned together as search results to provide a more tailored experience.

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Customer support redirects

Redirect shoppers to relevant customer support articles and pages to provide an optimised experience.