The best ecommerce search strategies are built on a clear understanding of how – and why – your customers are searching
-Search and you will find
Mike Jenner
Search & Navigation Manager, Debenhams
Enable seamless onsite search; minimize discovery effort, even when shoppers make a mistake
Propose
Reduce bounce rates on search by delivering results, even when there are no exact matches
Match
Include spelling errors, singular / plural disagreement, complex or compound word descriptions. Handle special characters, and over 40 different languages
Rank
Apply a default ranking which relies on "natural" relevance and then enhance this with merchandising strategies to change rankings (orders) on the page
Suggest
Bring accurate & meaningful content to shoppers. Inspire them by anticipating their intent
Mike Jenner
Search & Navigation Manager, Debenhams
Visit our Navigation Solution here.
Visit our Merchandising Solution here.
Visit our Personalization Solution here.