Navigation

Seamless and intuitive navigation is an essential part of the shopper experience

FAST FACT

Did you know...

2.2 Billion

Requests served across the peak trading weekend in 2019

Guide your shoppers to discover the products that match their interests

Engaging with mobile shoppers can be the biggest challenge.

Our recommended strategies include:

Keep categories simple to understand

Use facets that are clearly linked and help specify a product result

Provide facet ordering that guides the shopper in a seamless and intuitive way

Guiding you every step of the way

The key is to keep categories simple to understand, to use facets that are clearly linked and help specify a product result, and to provide facet ordering and positioning that guides the shopper in a seamless and intuitive way.

Facets / Filters

Automate and customise the order that facets are presented to optimize the navigation experience. Make it easy for the shopper to switch them on and off

Locations (spots)

Identify specific locations in the store and tailor content to them, based on identified shopper intent

Discover more

Season on season we’re getting more and more products and our stock holding is growing so it’s really helpful for us to modify our pages accordingly to what we would like our customers to see and what we feel they would want to see in terms of trends. It’s a great chance for us to push our key products forward.

Stephanie Young,
Online Visual Merchandiser, END Clothing

Key deliverables

Enable the shopper to do effective catalog discovery and narrow down results to the products that exactly match their needs

REFINE

Providing faceted navigation; Enable the shopper to do effective catalog discovery and narrow down results to the products that exactly match their needs

ORDER

Provide continuous navigation; Enable guided navigation; provide customised filters that can be created, changed and prioritized on the fly. Help shoppers find the results that are most relevant and inspiring, really quickly