Navigation

Seamless and intuitive navigation is an essential part of the shopper experience

Guide your shoppers to discover the products that match their interests

Keep categories simple to understand

Use facets that are clearly linked and help specify a product result

Provide facet ordering that guides the shopper in a seamless and intuitive way

Guiding you every step of the way

The key is to keep categories simple to understand, to use facets that are clearly linked and help specify a product result, and to provide facet ordering and positioning that guides the shopper in a seamless and intuitive way.

Facets / Filters

Automate and customise the order that facets are presented to optimise the navigation experience. Make it easy for the shopper to switch them on and off

Locations (spots)

Identify specific locations in the store and tailor content to them, based on identified shopper intent

GET STARTED

"Season on season we’re getting more and more products and our stock holding is growing, so it’s really helpful for us to modify our pages accordingly to what we would like our customers to see and what we feel they would want to see in terms of trends. It’s a great chance for us to push our key products forward."

Stephanie Young,
Online Visual Merchandiser, END Clothing

Key deliverables

Our navigation solution enables the shopper to do effective catalogue discovery, as well as easily narrow down a list of results to the products that exactly match their needs.

Refine

Provide faceted navigation

Enabling the shopper to fine-tune results with after search refinement so they can quickly focus in on the products of real interest.

Order

Enabling guided navigation

Providing customised filters that can be created, changed and prioritised on the fly in order to help the shopper find the results that are most relevant and inspiring, in the quickest possible time.