Seamless and intuitive navigation is an essential part of the shopper experience
Did you know...
Requests served across the peak trading weekend in 2019
Engaging with mobile shoppers can be the biggest challenge.
Our recommended strategies include:
The key is to keep categories simple to understand, to use facets that are clearly linked and help specify a product result, and to provide facet ordering and positioning that guides the shopper in a seamless and intuitive way.
Season on season we’re getting more and more products and our stock holding is growing so it’s really helpful for us to modify our pages accordingly to what we would like our customers to see and what we feel they would want to see in terms of trends. It’s a great chance for us to push our key products forward.
Online Visual Merchandiser, END Clothing
Enable the shopper to do effective catalog discovery and narrow down results to the products that exactly match their needs
Providing faceted navigation; Enable the shopper to do effective catalog discovery and narrow down results to the products that exactly match their needs
Provide continuous navigation; enable the shopper to seamlessly navigate between category & product pages and everywhere else on the site