Merchandising and Visual Merchandising

Providing creative control through a very intuitive task-orientated UX that is supported by highly efficient workflows.

Great visual merchandising is only achieved when you can combine smart automation, where the technology does the heavy lifting, with creative control to augment and enhance the overall shopper experience.

FAST FACT

Did you know...

14.1 TB

Total data sent to client websites - Black Friday 2018

Merchandise like a master

It is essential that visual merchandisers are provided with complete control over the front-end presentation to ensure that products are presented in the most compelling way, where valuable and inspiring recommendations are offered and shoppers are able to easily find the products that surprise and delight them.

Contextual Triggers

Configuring and defining triggers; triggers are a set of conditions that must be satisfied before a specific strategy is applied and can be based on a significant number of different data points

Strategies (rules)

Applying strategies; set different merchandising strategy settings which can be triggered on different pages or at different times. Strategies are completely configurable, through an easy-to-use UX, for all category/product pages to exactly match key commercial goals.

Insights Reporting

Actionable insights; multiple data points are tracked such as views, adds to basket, purchases, search terms and conversions by category and product pages. All this data is reported as well as informing the application of triggers and strategies.

Knowing how powerful and unique our in store experience is in motivating shoppers, we were driven by a desire to curate our online offering so that it could deliver in a similar way to our London boutiques. When we came across Attraqt we saw huge benefits in utilising its full suite of tools. With more than 200 independent luxury brands represented on our site it was hugely important to us to not only deliver powerful merchandising but also offer efficient guidance to assist potential purchasers. Attraqt now allows us to do that with ease.

We can now present our mix of designers and products on-site in a much more visually compelling manner. It's a much more accurate reflection of the unique in- store experience that we know our customers love.

George Graham,
Co-Founder of Wolf and Badger

Key deliverables

Merchandisers have full control over content on the home page, on product listing pages (e.g. category pages, search results pages, pages reached via navigation), and product detail pages, as well as the content on the page (how it's ranked, visually presented, filtering out particular content, showing certain products & content, hiding other, etc.

APPLY

Applying specific strategies; like promoting high margin items or high inventory items to help deliver on commercial goals.

MODIFY

Ordering by availability; prioritizing products based on product availability to improve conversion and ensure the right experience.

CUSTOMIZE

Delivering surprise & delight; overriding and augmenting results with hand-picked collections, trending items and even items that may not sit within current shopper intent.

COLLATE

Sorting as a collection; displaying products that convey the head-to-toe perspective so the shopper sees the full outfit and can consider how products work together