Internationalization

Be fluent in the language of your shopper, wherever they are located in the world

Operating ecommerce sites in multiple countries can be a real challenge.

Brands and retailers need to focus centrally, but execute locally: Maximise the efficiency of your existing team before hiring. That way you can focus time and effort on commercial strategies rather than technology. Easily and seamlessly apply learnings from one region to another.

FAST FACT

Did you know we support

Languages across 31 countries

We are very data-driven at ASOS, we have 9 sites now, so every rule for each site is different, so the data really empowers us, but we can also override those rules and be really flexible, and Attraqt allows us to cover both bases.

Bronte Naylor-Jones,
Trading Optimisation Specialist, ASOS

Think Global, Act Local

Delivering to every point in the world and operating from every point in the world.

Ease of Implementation

Provide granular rules and rights management across categories, regions with a platform that is highly intuitive and easy to use

Operational efficiency

Deliver +30% increase in operational efficiency by being able to copy and add, publish and map business rules across regions, territories and sites

Multi-channel

Use one platform instance to manage all channels, such as mobile and desktop, as well as undertaking key testing with minimal effort across all your international sites

Attraqt offered the perfect combination of tools to control our search and merchandising. Their technology delivers the same high-grade performance regardless of which country the site is operating in. We have experienced some real wins – our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. The ability to maintain superior search and category performance on a totally multi-lingual basis has generated phenomenal, if not unprecedented success for us. We have now rolled out Attraqt to 21 international sites – each with their own cultural, economic and social challenges. We fully intend to continue using this advanced technology to develop our business.

Chris Griffen,
Head of ecommerce, Superdry

Key deliverables

Expand and grow internationally, with minimal effort, whilst meeting both shopper expectations and commercial goals.

CUSTOMIZE

Operate in all corners of the world; to support the language of your shopper through all aspects of the shopper experience including search, navigation, recommendations and personalization

GLOBALIZE

Use a single account in a multi-site / multi-country environment; enable customers to define functional perimeters based on domain, locale, sections. This way you can share resources, expertise and learnings across all sites for consistent and exceptional shopping experiences, globally

LOCALIZE

Localize merchandising by site; provide merchandisers with the ability to apply a specific set of business rules. This way you can reflect local conditions and the specific needs and expectations of the shopper in that region.