Internationalization

Being fluent in the language of your shopper, wherever they are located in the world.

Operating eCommerce sites in multiple countries can be a real challenge.

The key is to be able to decide centrally, but to execute locally. This enables you to maximise efficiency of existing team before further hiring, focus time and effort on commercial strategies rather than technology and to easily and seamlessly apply learnings from one region to another.

FAST FACT

Did you know we support

Languages across 31 countries

Think Global, Act Local

Delivering to every point in the world and operating from every point in the world.

Ease of Implementation

Provide granular rules and rights management across categories, regions with a platform that is highly intuitive and easy to use.

Operational efficiency

Deliver +30% increase in operational efficiency by being able to copy and add, publish and map business rules across regions, territories and sites.

Multi-channel

Use one platform instance to manage all channels, such as mobile and desktop, as well as undertaking key testing with minimal effort across all your international sites.

Attraqt offered the perfect combination of tools to control our search and merchandising. Their technology delivers the same high-grade performance regardless of which country the site is operating in. We have experienced some real wins – our merchandising is much more effective and easy to manage, plus the system has undoubtedly driven revenue. The ability to maintain superior search and category performance on a totally multi-lingual basis has generated phenomenal, if not unprecedented success for us. We have now rolled out Attraqt to 21 international sites – each with their own cultural, economic and social challenges. We fully intend to continue using this advanced technology to develop our business.

Chris Griffen,
Head of ecommerce, Superdry

Key deliverables

Expand and grow internationally, with minimal effort, whilst meeting both shopper expectations and commercial goals.

CUSTOMIZE

Operating in all corners of the world; enabling every customer to support the language of their shopper through all aspects of the shopper experience including search, navigation and recommendations.

GLOBALIZE

Use a single account in a multi-site / multi-countries environment; enable customers to define functional perimeters based on domain, locale, sections, etc. in order to share resources, expertise and learnings across all sites to deliver exceptional shopping experiences on a global basis.

LOCALIZE

Localize merchandising by site; providing merchandisers with the ability to apply a specific set of business rules to reflect local conditions and the specific needs and expectations of the shopper in that region.