After their deployment of AI-powered search, which was focused on the 15% of searches that were identified as complex and longtail, PrettyLittleThing increased conversions by 20% for affected searches in the UK and by 34% for affected searches in France.
What’s more, PLT increased product detail page click rates from affected searches in the UK by 41% and reduced zero-result searches by 97%, showing an upturn in customer engagement and huge improvements in the quality of search.
These self-learning algorithms tailor each query to the customer’s intent and behaviour, to ensure continuous optimisation of search results and the product discovery experience.
Reduce ecommerce search abandonment with intelligent search
It’s easy to take an effective on-site search for granted but search abandonment is a growing concern for retailers.
To tackle search abandonment, start by investigating its causes and employ intelligent tools such as AI-powered search to power relevant recommendations, fast response times and personalised product discovery experiences. You will soon see an uplift in conversions, improvements in customer loyalty and the ability to meet customer expectations.
To learn more about AI-powered search and discover how to improve your product discovery journey, check out our new feature guide, What is AI-powered search? Alternatively, to see how the Attraqt AI-powered search would directly benefit your business, book a free demo with one of our experts here.