The White Company case study

The White Company case study
Posted by Attraqt | 3 February 2022

A seamless integration between Attraqt and SAP Hybris resulted in immediate improvements to White Company’s Search and Merchandising capabilities, leading to an uplift in search conversion rates.

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The results:

  • 97% reduction in zero results
  • 20% increase in conversion rates for the affected searches


The White Company re-platformed to SAP Hybris in 2016 and was quickly challenged by the platform’s existing ‘out of the box’ search solution, Solr. Merchandisers had discovered its limitations in returning relevant results to shopper search.

As a retailer with a large and complex product catalogue, The White Company’s merchandising team required a more advanced solution that would easily integrate with and complement Hybris.


Working with Attraqt, The White Company was able to make swift improvements in the following areas:

Optimising Product Rankings: The White Company was able to go from 6 attributes to rank their pages on, to 50, providing merchandisers with a greater level of control and flexibility.

Enhancing Search Term Optimisation: Helping customers discover relevant products quicker, and more efficiently.

Efficient Synonym Application:  Significantly reducing the manual work required by teams and increase the number of relevant results returned.

Precise Results Modification: The teams are now easily able to pick and choose the items they want to push to the first position on the page.

“Not only did Attraqt’s technology match up with our needs and requirements for search and merchandising, but we also knew that their future vision and roadmap were in line with our plans – which we knew we could utilise.”

Abby Young, International Trading Manager, The White Company

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