As a department store, Harvey Nichols’s product catalogue is vast: featuring everything from food and drink, to designer fashion and homeware. Dealing with such a large volume of products became an arduous task for the merchandising team, with the team building manually curated landing pages for search results.
This became cumbersome, with more than 5,000 redirects in place. Furthermore, every new merchandising initiative would require a review of each of these redirects, severely restricting the speed at which Harvey Nichols could move.
For shoppers, this approach was clunky. It often meant that specific searches resulted in being redirected to a generic brand category page. Although these pages aided shoppers at the very early stages of their discovery journey, shoppers with a clearer intent were met with a disjointed experience that placed a barrier between them and the products they wanted to find.
The answer, to decouple their search and merchandising strategies. Harvey Nichols came to Attraqt with a clear brief: enhance the search experience, drive more conversions but all the while giving Harvey Nichols merchandising team more power and agility to activate their strategies.