Enhancing Product Discovery & Personalisation
In addition to the Gift Assistant, Nature & Découvertes uses Attraqt’s lightweight platform to implement targeted product recommendations at critical touchpoints throughout the buyer journey, such as the homepage, product pages and shopping cart.
The key to making Nature & Découvertes’ strategy so effective is a series of algorithms fed by user data such as browser behaviour, product preferences, navigation paths, perceived intent and past purchases, which made recommendations feel highly personal.
Moreover, the algorithms behind the recommendations are weighted by simple rules defined by the merchandising team and optimised through continual, automated A-B testing to determine the best strategy during the session.
Attraqt understands, for example, whether shoppers intend to buy a gift for a loved one or treat themselves for the holidays—and serves up a selection of targeted recommendations accordingly.
In doing so, Attraqt’s recommendation doesn’t just help shoppers find relevant gifts and items but also saves days of work for the brand’s busy merchandisers.
The result? Attraqt’s recommendation engine now generates an impressive 9% of Nature & Découvertes’ online turnover.