Challenge
The Kooples main objective was to improve its cross-sell, up-sell and personalisation opportunities across their online stores. To achieve this, the retailer needed a personalisation solution, that was able to fully support The Kooples’ multilingual, multi-currency websites and be able to respond to consumer behaviour in their core markets: UK, USA, France, Germany and Switzerland.
Solution
Working with Attraqt, The Kooples was able to make swift improvements in the following areas:
Localised Recommendations Strategy: Having implemented the Attraqt XO, The Kooples had an ability to A/B test a number of recommendations’ strategies in each of their key markets. This resulted in a significant increase in conversion rates and overall company turnover.
Optimised Product Recommendations: With Attraqt XO, The Kooples was able to A/B test customer-centric algorithms based on complementary rules. This resulted in optimised product recommendations, which significantly increased The Kooples turnover.
Increased Average Basket Value: The Kooples could now make recommendations based on the contents of the customer’s basket, which resulted in a significant increase in sales.
