Collecting relevant data at every touchpoint
The foundations of any product discovery experience is relevant and actionable customer data. In order to provide a customer with the products and pages they are likely to interact with, there must first be an understanding of their preferences and search behaviour. Because of this, personalisation needs to be implemented at every available touch-point to record data at every opportunity.
Brands that implement site-wide data collection through each touchpoint gain a clearer picture of their customers’ preferences. This then allows brands to translate this data into actionable recommendations, presenting customers with related products as they continue to browse and personalising the experience. As a result, brands see a significant increase to conversions and sales, as well as more customers returning as they feel accommodated.