Boost sales and conversions through consistency
Product discovery can help optimise omnichannel ecommerce platforms by using AI to maintain consistent merchandising across each channel. Whether a customer prefers to use online or in-store shopping, the brand-specific experience should be maintained in both to accommodate the individual.
Product discovery uses AI to provide customers with a unique customer journey in real-time; it can distinguish what products they are interested in and show them more, just as if they were making their own journey around a physical store. When executed correctly, this can provide a significant boost to sales and conversions.