Press Release: Attraqt and Early Birds Partner

Press Release: Attraqt and Early Birds Partner
Posted by Attraqt | 18 March 2019

Early Birds and Attraqt partner to unlock true omnichannel search and personalisation value for retailers & brands

Strategic SaaS partnership consolidates powerful AI-automation capabilities that drive sophisticated personalisation, search and merchandising to deliver exceptional shopping experiences.


March 18th 2019…London UK, Paris, France… Ecommerce technology providers, Early Birds and Attraqt (LON :ATQT) have today announced a partnership that consolidates their best-of-breed ecommerce capabilities in search, personalisation and merchandising for retailers & brands. Early Birds’ omnichannel personalisation offering and reach in the French retail market combined with Attraqt’s global onsite search, merchandising and internationalisation expertise, will offer retailers new, integrated shopping experiences and further opportunities for commercial growth.

Both companies have mutually beneficial capabilities embedded in AI and automation and these are poised to offer retailers better conversions, improved operational efficiencies and ultimately more valuable experiences for their shoppers. The partnership comes at a time when many retailers across Europe are struggling to meet rising expectations of shoppers who demand the efficient, personalised offering of online shopping alongside the richness and curated inspiration of an in-store experience.

The combined solution will enable retailers & brands to create a single, unified personalised experience across multiple ecommerce touchpoints such as on-site search, navigation, promotions, banners, email and other content elements. The underlying AI and machine learning platform will constantly learn and optimise the experience for the shopper. While many retailers are struggling to deploy and test the best AI-algorithm, Early Birds enables data science teams to deploy and test various native, open source and other commercial algorithms against each other and select the best performing algorithms for a particular use case. In addition, retailers will be able to curate specific experiences for high-traffic sites, landing pages or specific campaigns utilising Attraqt’s proven merchandising capabilities. Early Birds and Attraqt will further strengthen this combination of human creativity with simplified automation.

Early Birds, a market leader for personalisation in France brings together data & marketing teams on a best-in-class platform to orchestrate AI models in real-time and build personalisation strategies at scale. Embedded in the French retail market, Early Birds works with a range of brands including Cdiscount, La Redoute and The Fork.

UK-headquartered Attraqt is a leader in activating smart data to deliver search and merchandising ecommerce solutions via the Fredhopper Discovery Platform. Attraqt provides over 240 global retail brands, including ASOS, JD Sports and The North Face with mission-critical solutions around the globe.

John Raap, Chief Partner and Strategy Officer at Attraqt says: ‘We’re delighted that our partnership with Early Birds offers customers a rare opportunity to accelerate phenomenal shopper experiences in an omnichannel environment. This is a market dominated by vendors who tend to offer retailers an ‘either/or’ approach to expertise in search, merchandising and personalisation. Together with Early Birds, we can now confidently offer retailers an incredibly powerful toolkit of solutions across the customer journey– embedded in our mutual capabilities in delivering smart data insights and AI-automation.’

Laëtitia Comès, Co-Founder at Early Birds says: ‘Our partnership with Attraqt signals our maturity in the ecommerce market, and we are thrilled to be able to extend our reputation of being personalisation leaders beyond the French market. Together with Attraqt, our investment in developing and deploying the best AI-algorithms alongside this newly gained layer of sophisticated search and merchandising will certainly drive new standards for ecommerce experiences for our existing and mutual customers.’

Attraqt and Early Birds will launch their unified capabilities at One to One Monaco, 19th– 21stof March 2019 (Booth #F2J015)


About Attraqt

Attraqt (LON: ATQT) powers exceptional shopping experiences for over 240 of the world’s leading retail brands. Attraqt’s core product, Fredhopper Discovery Platform, drives relevant and inspiring ecommerce experiences through personalisation, search, recommendations, internationalisation and Merchandising SaaS solutions. Simple-to-use interfaces and efficient workflows enable Merchandisers to take full control and enhance the value of smart automation with their own strategic expertise and creativity.

Attraqt is publicly listed on LSE: AIM and headquartered in London, with offices in Amsterdam, Chicago, Paris, Sofia, Hamburg and Sydney.


About Early Birds

Early Birds, a market leader for personalisation in France, brings together data & marketing teams on a best-in-class platform to orchestrate AI models in real-time, build true personalisation strategies and create differentiated experiences at scale. Open. Modern. Scalable.

Early Birds is the only solution on the market capable of integrating its clients’ algorithms to provide a global personalisation offer: data refinement, AI algorithm development, smart merchandising, testing and optimisation.

Founded in 2012, Early Birds is based in Paris and London and works with the largest players in the French e-commerce market, representing over 80 clients, among which are Fnac-Darty, La Redoute, Cdiscount and The Fork.


Contact details:

For Early Birds

Marion Ravut

Chief Marketing Officer – Early Birds

+33 6 38 30 37 76


For Attraqt

Sandhya Shyam

Senior Marketing Manager – Attraqt

+44 785 260 1625

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