Effective personalisation creates fun, fluid journeys that, in turn, foster deep brand-buyer connections and boost loyalty.
So how can e-commerce brands maintain those deep connections during peak season when shoppers don’t always know what gifts they want to buy or want to indulge in aimless window shopping?
The answer is enhanced product discovery.
Attraqt’s product discovery features begin in the same place buyers most often do—in the search bar, putting natural language processing (NLP) to work autocompleting search queries and servings up a selection of relevant related brands, accessories and cross-sale items.
And it doesn’t stop there. Shoppers can go on to talk with chatbots and virtual assistants using natural, everyday language to describe their gift-buying goals in a way that feels like talking to a friend.
Virtual assistants and chatbots can respond using the same natural language to instantly narrow down and suggest relevant gifts from vast site inventories.
French brand Nature & Découvertes has put the technology to impressive use, guiding visitors to select from its +30K inventory of eco-friendly gifts by asking questions about the recipient and budget. Nature & Découvertes’ Gift Engine accounts for 9% of the site’s turnover.