Personalised Recommendations & Gift Finder
“We use Attraqt for three purposes: to inspire our users, to provide them with a better online experience and to boost conversions. The Gift Finder, in particular, allows us to replicate the in-store experience you could have with our in-store shopping advisors.”
Stéphanie de Bayser, Digital & UX Project Manager – Nature & Découvertes
Nature & Découvertes was struggling to classify, structure and optimise the visibility of a large number of products (+30 000) in line with visitors’ interests to boost the conversion rate.
They wanted to offer the same level of personalisation online they have been able to offer in-store to recreate a strong customer experience, bringing online performance to the same level they have seen across their 97 stores located in France, Belgium, Switzerland and Luxembourg.
Implementation of product recommendations in key locations of the website provided a personalised experience throughout the customer journey from the home page to product pages to the shopping cart. For example, when adding items to the shopping cart, a pop-up recommends complementary products that the shopper would not have spontaneously thought of.
This tool allows shoppers to playfully describe the type of gift they are looking for as well as the person whom it is intended to. A guided selling approach re-creates the exchanges that a customer could have with an in-store advisor.
