Maxoutil case study

An ever-improving online experience thanks to intelligent merchandising: upselling & cross-selling

Maxoutil case study
Posted by Attraqt | 20 June 2022

Maxoutil is a French low-cost tools e-retailer with a catalog of more than 50,000 references, providing exceptional experiences to more than 145,000 shoppers per month.

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Find out how Maxoutil achieved:

  • 150% increase in products sold via Attraqt recommendations
  • Daily time savings
  • Optimised merchandising strategies thanks to A/B testing


With customer journeys becoming increasingly intricate, difficult to engineer and impossible to predict, attracting the attention of shoppers to specific products became a challenge. What’s more, the size of Maxoutil’s product catalogue meant shoppers could not find what they’re looking for, and product recommendation opportunities were not being exploited.


Using the Attraqt library of algorithms, Maxoutil can provide shoppers with accurate and personalised product recommendations throughout the entire customer journey to increase cross-selling and up-selling. 

“Before Attraqt, making product recommendations was a very long and tedious process.”

Charles de Tremontels – Marketing Manager, Maxoutil

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