Mainline Menswear case study

Mainline Menswear case study
Posted by Attraqt | 12 May 2023
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Mainline Menswear is one of the UK’s leading retailers specialising in men’s designer clothing, footwear, and accessories. With over 80 of the top designer names in the world and a range of more than 10,000 products, Mainline Menswear is rapidly growing.

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Explore how Mainline Menswear:

  • reduced intensive manual tasks by 100%
  • increased productivity and personalisation
  • enhanced the customer experience


Challenge

Mainline Menswear had to rely on time-consuming manual drag & drop systems to implement strategies. With a large catalogue of over 10,000 items across more than 80 brands with a wide variety of customers to market to, it was becoming more of a challenge for the team to accurately and efficiently get the right products to the right customers at the right time.

Solution

Mainline Menswear leveraged the Attraqt AI-powered Search, Merchandising and Recommendations platform to automate strategies and remain in creative control to meet the company’s needs. “During sales periods, we would spend the whole day manually dressing the website, prioritising sale items across all brands and categories. Using the Attraqt solution, we can achieve this in a couple of hours”, Zoe Walker, Merchandiser, Mainline Menswear.

 

“During sales periods, we would spend the whole day manually dressing the website, prioritising sale items across all brands and categories. Using the Attraqt solution, we can achieve this in a couple of hours”

Zoe Walker – Merchandiser, Mainline Menswear

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