Providing a personalised cross-channel customer experience and increasing customer loyalty
“Integrating personalisation into a trigger strategy has allowed us to put the customer back at the centre of our decision-making process, strengthening our relationship with them.”
Laurie Verhaeghe – Marketing Project Manager, La Redoute
Find out how La Redoute achieved:
La Redoute needed a solution that would help the retailer to take its personalisation to the next level. In particular, La Redoute was keen to make improvements in the following three key areas:
Working with Attraqt Experience Orchestrator, La Redoute was able to apply the following strategies to improve their email personalisation:
