La Redoute Case Study

Providing a personalised cross-channel customer experience and increasing customer loyalty

La Redoute Case Study
Posted by Attraqt | 3 February 2022
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“Integrating personalisation into a trigger strategy has allowed us to put the customer back at the centre of our decision-making process, strengthening our relationship with them.”

Laurie Verhaeghe – Marketing Project Manager, La Redoute

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Find out how La Redoute achieved:

  • 40% increase in CTR directly from recommendations
  • 25.4% increase in email CTR



Challenge

La Redoute needed a solution that would help the retailer to take its personalisation to the next level. In particular, La Redoute was keen to make improvements in the following three key areas:

  • Integrate the trigger email program into a global personalisation experience
  • Improve and apply the personalised customer experience across all sales channels
  • Create a unique personalised cross-channel journey

How did we help?

Working with Attraqt Experience Orchestrator, La Redoute was able to apply the following strategies to improve their email personalisation:

  • Provide highly targeted content for each shopper profile
  • Capitalise on customer key milestones
  • Follow-up after a visit to re-engage the customer

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