Merchandising and creative control
Embracing data enables brands to make considerable progress quicker than ever before. Based on learning from this data, algorithms can execute your merchandising strategies instantly. AI-assisted merchandising doesn’t take away creative control, instead it takes your strategy and delivers it through dynamic content, personalised recommendations and search results.
AI-assisted merchandising enables you to deploy new strategies much more quickly than previously possible by harnessing the full power of every platform at your disposal. Define the parameters of your A/B testing and an AI orchestrator does the rest, meaning the most efficient solutions are implemented quickly and intelligently, enhancing your site’s customer experience.
In short, AI merchandising does the heavy lifting – automating your team’s more mundane duties and freeing up their time to focus on value-added tasks. The ability to deploy new strategies so quickly and efficiently will ultimately have a significant impact on the lifetime value of customers and stimulate quicker growth.