#2 Optimise your site search experience
93% of online experiences begin with a search engine. So make sure to give your shoppers a fantastic first impression.
Try not to overwhelm them with endless results or worse, no results at all. And use synonyms, autocomplete as well as autosuggest to save their time. You can make the most of automation in other ways with natural language processing (NLP). This enables you to speak your customer’s language, regardless of how complex or long-tail the query may be.
You can also increase conversions by boosting and burying products with merchandising rules. For example, bury products the shopper has already purchased, last viewed, and already added to cart to provide more relevant experiences. Being agile and responsive to your customers encourages repeat purchases and brand loyalty.
Since implementing Attraqt’s AI-powered search, Superdry can provide more accurate and relevant results at ease, even with the most complex and unstructured search requests. Not only are they increasing the conversion rate of affected searches by 35%, but they are also increasing commercial value per affected search by 37%.