A cohesive, coherent and inspiring product discovery experience across every channel can yield great results for brands of all sizes.
Investing in your product discovery experiences is an investment into your most valuable customers: shoppers that search spend 3x more than those who don’t.
The journey your customers have on your online site directly impacts the success of your business. Building exceptional product discovery experiences will develop customer loyalty, increase average order values and boost conversions.
If you’re looking to improve the product discovery journey of your store, it’s helpful to understand the concept and tools of leading product discovery platforms that are vital for eCommerce retailers to thrive.
A comprehensive product discovery platform makes the path to finding the right products at the right time through the right channel clear, easy and intuitive. Tools such as AI-powered search, smart merchandising and relevant recommendations guide shoppers to their desired products, making a comprehensive product discovery platform valuable to any ambitious brand.
In this blog, we’re going to explore the importance of product discovery further, and explain some of the tools you’ll need to help shoppers glide from the first click to checkout and beyond.
Product discovery, the process of guiding customers to their desired items consistently across all channels, has been a huge focus for ecommerce leaders as it improves the customer experience (cx). Gartner research found that cx drives over two-thirds of customer loyalty, more than brand and price combined.
By ensuring your customers find what they are looking for fast, the likelihood is they will return. As it costs 6-7 times more to attract a new customer than to retain an existing one, exceptional product discovery will enhance the performance of your entire business.
The product discovery platforms that prove to be the most effective rely on various tools to facilitate the smooth-running of the end-to-end customer journey. We’ll look into 3 tools in more detail – AI-powered search, smart merchandising and personalised recommendations.
A product discovery platform with the tools we’ve explored above – AI-powered search, smart merchandising and personalised recommendations – will set your ecommerce store up for success.
By prioritising the customer at every touchpoint, you elevate the customer experience and drive customer loyalty. Using the powers of the most innovative technologies, you smash targets. And with the data that drives the entire solution you gain valuable insights.
There’s never been a better time to invest in your customers to inspire loyalty and bolster revenues.
Do you want to elevate your product discovery journey? To find out more about how Attraqt’s product discovery platform and tools can help your online store thrive, request a demo or speak with a member of our team.
