AI-powered search that improves product discovery
On-site search is a vital component of any product discovery platform. Almost every customer will end up using the search bar during their shopping experience, and those that do are 5x more likely to convert and spend 3x as much as those that don’t.
AI-powered search utilises self-learning algorithms based on user data to understand the natural language of customers and connect categories, pages and products together. This can refer to long-tail searches such as, ‘women’s bags that are waterproofed,’ which can be interpreted by AI to present the correct search results even if the language used is not in the product content. Merchandising teams can then take advantage of AI-powered search to provide customers with products relevant to their specific search as well as their shopping history, effectively eliminating the risk of zero search results and significantly boosting sales and conversions.