Forever New case study

Learn how Forever New was able to achieve up to a 135% increase in conversion

Forever New case study
Posted by Attraqt | 3 February 2022

Global women’s fast-fashion retailer: 150 stores and a significant online presence in Australia, New Zealand, Canada, India and South Africa.

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Find out how Forever New achieved:

  • Up to a 135% increase in conversions
  • 7% of total sales accounted for by click thrus on visually similar recommendations
  • Up to a 21% increase in Average order Value
  • Ability to make decisions based on personal preferences in style, pattern, colour


With over 10,000 SKU’s it was a challenge to help customers navigate through the website to discover the perfect outfit based on their preferences.


Forever New implemented the highly innovative Visually Similar Solution, to make image-based recommendations that reflect customer preferences and drive the customer journey online and in-store.

Visually Similar recommendations have helped us to present products that meet their requirements without compromising on the original style of the product that attracted the shopper in the first place. It has also encouraged seamless product discovery and inspiration with shoppers now purchasing new but similar styles and products across our vast product range.

Rachel Tigel, Senior Ecommerce Manager, Forever New

Attraqt – Forever New & Visual Recommendations

Learn how Australian fast-fashion retailer Forever New has implemented Attraqt’s ‘Visually Similar’ recommendations with impressive results.

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