Orchestrating algorithms to optimise the product discovery journey
Find out how Fnac Darty:
Fnac Darty is focused on personalising the customer experience through relevant product recommendations, adapted to previous user behaviour. With 20 million SKUs in the product catalogues of both brands, they continue to work with Attraqt, which provides them with the framework they need to orchestrate different algorithms, including their own, while keeping control of their data.
Attraqt integrates and orchestrates their algorithms through an omnichannel and real-time approach. This solution optimises the product discovery journey by increasing efficiency and building effective personalisation strategies.
“By entrusting the orchestration of our algorithms to Attraqt, we can focus on what’s essential: enhancing customer journey data by developing our own machine learning algorithms.”
Laurent Anadon – Head of Data in the Digital Department, Fnac Darty Group
