Attraqt recognised in 2022 Gartner® Magic Quadrant™ for Personalisation Engines

Attraqt recognised in 2022 Gartner® Magic Quadrant™ for Personalisation Engines
Posted by Attraqt | 18 August 2022
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We are excited to announce that Attraqt has been recognised in the 2022 Gartner Magic Quadrant for Personalisation Engines!

Gartner evaluates vendors for the Magic Quadrant based on Completeness of Vision and Ability to Execute. In our view, Attraqt’s recognition in the Magic Quadrant reflects its focus on digital commerce product discovery and ability to deliver personalisation solutions to leading brands.

“Mid market ecommerce brands and retailers are expected to provide the same level of customer experience as the larger enterprise players. At Attraqt we enable e-retailers large and small to provide exceptional on-site search and product discovery capabilities to build highly relevant experiences that satisfy today’s shoppers and deliver exceptional commercial results to our customers”. stated Mark Adams, CEO of Attraqt.

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How personalisation engines are elevating ecommerce retailers

The Gartner report states, “29% of marketing and other C-suite executives say that using data to connect and personalise the digital commerce experience is among the most effective activities to deliver their digital commerce strategy over the next year”.

Personalisation Engines help every ecommerce site build highly relevant search and discovery experiences to increase engagement, strengthen customer loyalty and multiply conversions.

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Attraqt is focused on digital commerce product discovery experiences

Attraqt is a leading growth engine for product discovery, leveraging the powers of AI, open algorithms and our team of experts to build innovative solutions to complex problems.

Our partnership with French fashion and homeware giant, La Redoute, is one of the latest retailers to see the benefits of adopting an omnichannel, personalised approach. With a catalogue of more than 500,000 products and a customer base of more than 10 million (spanning 20 different countries), they needed a tool that helped them deploy personalisation at scale & speed.

La Redoute sought to leverage cross channel personalisation to enhance the shopping experience and bolster many of their micro-KPIs.

By introducing an email trigger programme for website rebounds, using personalised recommendations to re-engage users, and by crafting channel-appropriate, highly relevant, personalised shopping experiences, Attraqt elevated omnichannel personalisation. What’s more La Redoute also saw an increase in click-through rate (CTR), impressions, conversion rate and average order values.

Download full case study
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The combination of our dedicated team of experts and advanced technology sets Attraqt apart from other personalisation engines. Attraqt’s ability to elevate product discovery experiences are extremely valuable where brands have a large product catalogue, multiple ecommerce sites and aspirations to innovate the end-to-end customer journey.

Ready to provide your customers with personalised product discovery journeys? Visit our personalisation feature guide to find out more, or request a free, no obligation demo to experience our platform first hand.

 

*Source: Gartner, Magic Quadrant for Personalisation Engines, Jason McNellis | Ant Duffin | Joseph Enever, 18 July 2022.

**GARTNER and MAGIC QUADRANT are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used in herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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