London, August 18th 2022 – Attraqt (AIM: ATQT), a leading provider of ecommerce product discovery solutions (search, merchandising and personalisation), today announced it has been named in the 2022 Gartner Magic Quadrant for Personalisation Engines.
In this report Gartner evaluated 13 Personalisation Engine vendors based on their Completeness of Vision and Ability to Execute. In our view, Attraqt’s recognition in the Magic Quadrant reflects its focus on digital commerce product discovery and ability to deliver personalisation solutions to leading brands.
The report states that “Personalisation continues to drive digital marketing leaders’ objectives. For 47% of digital marketing leaders responding to the 2021 Gartner Digital Marketing Strategy, delivering an improved personalisation capability is among the top customer data objectives”.
Mark Adams, CEO of Attraqt, said “Mid market ecommerce brands and retailers are expected to provide the same level of customer experience as the larger enterprise players. At Attraqt we enable e-retailers large and small to provide exceptional on-site search and product discovery capabilities to build highly relevant experiences that satisfy today’s shoppers and deliver exceptional commercial results to our customers”.
Attraqt’s solution transforms merchandising performance and productivity for leading ecommerce retailers, empowering them to increase conversions, eradicate zero result searches and innovate commercially to maximise customer loyalty and growth. The Attraqt personalisation solution is focused on elevating digital commerce product discovery experience by leveraging 3 key capabilities: AI-powered search, smart merchandising and dynamic recommendations.
Mark Adams continued, “Attraqt’s native integrations with BigCommerce and planned integrations with Shopify, make the Attraqt platform an accessible solution for many online retailers due to its easy integration, quick implementation and consumption-based pricing model. Our powerful and flexible platform allows ambitious brands in the enterprise as well as the mid-market space to empower their merchandising teams to trade smarter, increase revenues and elevate the customer experience.”
For more information on this announcement and Attraqt’s solutions, visit the resources below:
*Source: Gartner, Magic Quadrant for Personalisation Engines, Jason McNellis | Ant Duffin | Joseph Enever, 18 July 2022.
**GARTNER and MAGIC QUADRANT are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used in herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Attraqt powers exceptional shopping experiences for over 300 of the world’s leading brands, manufacturers and retailers. Attraqt provides a set of API-enabled, algorithm-driven, intelligent SaaS services covering personalisation, search, navigation, merchandising, recommendations and internationalisation.
The platform unifies and empowers all key customer journey stakeholders. Enabling business, data and technical teams to successfully leverage existing commerce technology investments. Ultimately ensuring individualised and connected micro-experiences that support commerce discovery through to inspiration and purchase, and beyond.
The Attraqt platform orchestrates AI models in real-time while allowing clients to integrate their own algorithms. This helps build true personalisation strategies and create differentiated experiences at scale, so our customers can exceed the expectations of today’s shopper, and still reach commercial goals.
Attraqt is publicly listed on LSE: AIM and headquartered in London, with offices in Amsterdam, Chicago, Paris, Sofia, Hamburg and Sydney.