Attraqt partners with Conversion Maker

Attraqt partners with Conversion Maker
Posted by Attraqt | 16 March 2021

Partnership to help retailers and brands, within the DACH region, optimise their conversion strategies through enhanced professional advice, technical support and fast-track implementation services for Attraqt’s leading-edge product discovery solutions.

March 16, 2021: Attraqt and Conversion Maker today announce a partnership that enables online retailers and brands to benefit from the combination of Conversion Maker’s digital commerce expertise with Attraqt’s market-leading technology to optimise site performance, and shopper conversion.

Consumer expectation continues to grow, and it becomes harder to attract and maintain the attention of the shopper. This is why personalisation is so important. With best-in-class search, merchandising and product recommendations, powered by the latest AI, the Attraqt platform enables shoppers to find, consider and ultimately purchase the products that they really want. As a result, average order values and conversion rates can be increased significantly.

Underlying this technology is the ability to apply different algorithms to support different use cases, to ensure that the best possible product recommendations are always delivered. Irrespective, as to whether it is a premium customer, a new visitor, or a shopper who only buys at sale time, you are always able to deliver a personalised experience that works for the shopper but also enables you to meet your commercial goals.

John Raap, Chief Strategy and Partner Officer at Attraqt said: “Every Shopper journey starts with product discovery. Having one product discovery solution enables you to personalise the shopper experience through search, merchandising and product recommendations to really optimise and transform shopper conversion. Our partnership with Conversion Maker ensures that retailers can fully harness all the benefits from their investment in Attraqt solutions quickly and easily with optimal results. The Conversion Maker team are experts in digital transformation and will provide professional advice coupled with technical expertise to ensure that the retailer achieves the right solution for their specific goals and use cases. We are delighted that the Conversion Maker team will be representing Attraqt in the DACH region and together our joint customers will be able to push the boundaries of what is possible in ecommerce today.”

Michael Witzenleiter, Founder at Conversion Maker said: “The varied work in a wide range of optimisation projects is super exciting, but we mustn’t forget one thing – at the end of the day, it’s all about people. Even more important than our outstanding technology portfolio is our portfolio of talented people. With experience from over 8,000 customer experience projects, our team finds the perfect tool combination for any optimisation strategy.”

With Attraqt, we are pleased to have found a tool partner that lives and drives the topic of product recommendation and search optimisation. With Attraqt we offer our clients’ customers shopping experiences in perfection with excellent search results and relevant product suggestions.”


To learn how this partnership delivers Ecommerce growth, get in touch!

About Attraqt

Attraqt powers exceptional shopping experiences for over 300 of the world’s leading brands, manufacturers and retailers. Attraqt provides a set of API-enabled, algorithm-driven, intelligent SaaS services covering personalisation, search, navigation, merchandising, recommendations and internationalisation.

The Attraqt platform orchestrates AI models in real-time while allowing clients to integrate their own algorithms. This helps build true personalisation strategies and creates differentiated experiences at scale, so our customers can exceed the expectations of today’s shopper, while reaching commercial goals.

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About Conversion Maker


With 15 years of experience and more than 8,000 customer experience projects, the 25-member Conversion Maker team finds the perfect tool combination for every optimisation strategy. The best-in-breed stack includes more than five leading international vendors, which can be seamlessly integrated into existing technology infrastructure. Conversion Maker is also a consultant in the design of effective customer experience optimisation strategies as well as their technical implementation.

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