Attraqt partners with commercetools

Attraqt partners with commercetools
Posted by Attraqt | 20 August 2020

Partnership fast-tracks a flexible and agile route for retailers to deliver next-generation personalised ecommerce experiences, at scale, from discovery, to inspiration and re-engagement.

London, UK — 20th August, 2020 — Attraqt today announced it has been named a certified commercetools technology partner. Global retailers now have full access, on the commercetools marketplace, to Attraqt’s platform to orchestrate highly relevant shopper experiences with next generation AI-driven search, merchandising and personalisation capabilities, at scale.

“Our joint solutions as both pioneers and innovators in ecommerce are a great fit and the timing is perfect. The need to revolutionise digital capabilities has hit a point of urgency for retailers and brands following the pandemic”, said Mark Adams, CEO of Attraqt.

“The opportunities for accelerated ecommerce revenue and growth are immense in this climate. The sheer speed and agility required to respond to customer demand for brand-led connected and compelling online experiences on the shopper journey, while still trying to hit commercial goals has never been more critical. Taking a best of breed approach and putting powerful tools in the hands of business users to differentiate the customer experience is how your win in digital today.”

commercetools are pioneers of API first, microservices architecture in multi-tenant SaaS technology, and today empowers Enterprise retailers with a platform that delivers connected experiences at every touch point. While the Attraqt platform orchestrates the customer experience with powerful search, merchandising and personalisation capabilities blending AI enabled , custom built and third-party algorithms across the customer journey. The partnership between Attraqt and commercetools provides our customers with the foundations of a modular, agile technology stack and importantly the ability to grow their digital businesses without limits.

“We’re witnessing a transformational moment in ecommerce history” says Dirk Hoerig, CEO and Co-Founder commercetools. “Enterprise retailers need choice in technology services to keep pace, instead many are burdened by legacy monoliths when they need to adapt quickly to fluctuating business needs and customer expectations. Our partnership with Attraqt gives our customers access to a next-generation approach that uses AI to understand and respond to customer behaviour in real-time, along a customer journey that gets increasingly complex to manoeuvre.”

Both companies are currently in the process of bringing a number of new joint customers online.

“Shoppers who have never shopped online before are doing so now. Consumers are also taking the opportunity to reflect on values and brand experiences that are important to their buyer decisions” added Mark. “Ecommerce needs to think beyond transactional functionality to deliver at both an emotional and logical level for consumers. Access to micro-services that unify and enable business, merchandising and operational teams to move swiftly will unlock this growth opportunity for retailers.”

Visit Attraqt on the commercetools marketplace


About Attraqt

Attraqt powers exceptional shopping experiences for over 300 of the world’s leading brands, manufacturers and retailers. Attraqt combines the benefits of the pioneering Fredhopper Discovery Platform with the award-winning Experience Orchestrator (XO) Platform, to provide a set of API enabled, algorithm-driven, intelligent SaaS services covering personalisation, search, navigation, merchandising, recommendations and internationalisation.

The platform unifies and empowers all key customer journey stakeholders. Enabling business, data and technical teams to successfully leverage existing ecommerce technology investments. Ultimately ensuring individualised and connected micro-experiences that support commerce discovery through to inspiration and purchase, and beyond.

The Attraqt platform orchestrates AI models in real-time while allowing clients to integrate their own algorithms. This helps build true personalisation strategies and create differentiated experiences at scale, so our customers can exceed the expectations of today’s shopper, and still reach commercial goals.

Attraqt is publicly listed on LSE: AIM and headquartered in London, with offices in Amsterdam, Chicago, Paris, Sofia, Hamburg and Sydney.


About commercetools

commercetools is the world’s leading platform for next-generation B2C and B2B commerce. To break the market out of being restrained by legacy suites, commercetools invented a headless, API-first, multi-tenant SaaS commerce platform that is cloud-native and uses flexible microservices. Using modern development building blocks in a  true cloud platform provided by commercetools, customers can deliver the best commerce experiences across every touchpoint on a large scale.

commercetools has offices across the US, Europe,  and Asia Pacific, with headquarters in Germany. Since its founding in 2006,  commercetools software has been implemented by Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion.

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To learn how this partnership delivers Ecommerce growth, contact us here.

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