Paris; London — Thursday 27 February, 2020 — Attraqt today announced it has been named a BigCommerce Technology Partner, providing more than 60,000 BigCommerce customers access to Attraqt’s experience orchestration platform – enabling retailers to implement highly relevant, cross-channel search, merchandising and personalisation capabilities, at scale.
“There is a great fit between both solutions,” said John Raap, Chief Strategy and Partnership Officer for Attraqt. “Both companies focus on an API-first approach and enable modern headless ecommerce architectures. Merchants achieve higher agility, quicker routes to market and make themselves more fit to react on the ever-changing retail landscape driven by changing consumer behaviour and latest technology advancements.”
Both companies are currently in the process of bringing a number of new joint customers online having already successfully implemented two joint customers.
While BigCommerce provides a very robust ecommerce solution that handles all of the transactional elements of the shopper journey, Attraqt offers rich capability to create relevant shopper experiences on connected journeys from initial demand generation to purchase.
The partnership will fuel Attraqt’s strategic European expansion. Attraqt’s international expansion has been further accelerated following the acquisition of award-winning French start-up, Early Birds and its AI-driven platform, in May 2019. Co-founders of Early Birds, Laetitia Comès-Bancaud and Nicolas Mathon, now hold Executive positions at Attraqt and lead on SEMEA expansion.
“We have pioneered innovation in ecommerce experiences and learnt that the combination of humans and machine automation is the winning formula for mastering the distinctive, differentiated shopper experiences retailers today need,” said Raap. Attraqt enables over 300 global brands and retailers to create engaging shopping experiences for consumers while still delivering on business KPIs. Commercial value is unlocked with the ability to bring data scientists, ecommerce and marketing teams together on an integrated AI-driven platform to build powerful strategies and micro-experiences at scale.
“Our partnership with Attraqt further illustrates our commitment to providing merchants access to the highest-calibre technologies and service providers available in the industry,” said Russell Klein, chief development officer for BigCommerce. “Attraqt shares our desire to help merchants sell more and grow faster to maximise success, and we look forward to working together to mutually support customers.”
BigCommerce Technology Partners are selected for offering best-in-class technologies, value and superior customer service. For more information, visit: https://www.bigcommerce.com/attraqt/.
Attraqt will be at One to One Monaco: Booth F2 G 032 on March 17-19th 2020.
Attraqt powers exceptional shopping experiences for over 300 of the world’s leading brands, manufacturers and retailers. Attraqt combines the benefits of the pioneering Fredhopper Discovery Platform with the award-winning Experience Orchestrator (XO) Platform, to provide a set of API enabled, algorithm-driven, intelligent SaaS services covering personalisation, search, navigation, merchandising, recommendations and internationalisation.
The platform unifies and empowers all key customer journey stakeholders. Enabling business, data and technical teams to successfully leverage existing ecommerce technology investments. Ultimately ensuring individualised and connected micro-experiences that support commerce discovery through to inspiration and purchase, and beyond.
The Attraqt platform orchestrates AI models in real-time while allowing clients to integrate their own algorithms. This helps build true personalisation strategies and create differentiated experiences at scale, so our customers can exceed the expectations of today’s shopper, and still reach commercial goals.
Attraqt is publicly listed on LSE: AIM and headquartered in London, with offices in Amsterdam, Chicago, Paris, Sofia, Hamburg and Sydney.
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