Personalise your emails with 1-to-1 recommendations
By sending highly targeted content to your shoppers such as discovery emails with a selection of products and a personalised landing page, you can increase your email CTR by +40% and build customer loyalty.
For example, birthday emails with exclusive discounts and follow-up emails inviting customers to complete their purchases can have a measurable impact on your ROI. Alternatively, why not feature relevant product recommendations in the return confirmation email?
If you have the data, you can inspire and convert your shoppers using a variety of different strategies.
The French fashion and home & garden retailer, LaRedoute, has seen a 40% increase in CTR directly from email recommendations by providing highly targeted content for each shopper profile. They have also capitalised on key customer milestones and personalised follow-up activity.
- Apply personalised product and content recommendations strategies to your marketing emails, order confirmations, and returns confirmations.