Every brand and ecommerce site is different, requiring tailored personalisation strategies. Build highly relevant search & discovery experiences based on these. Remain in full control and determine the optimal personalisation strategies for your shoppers by applying and testing different personalisation algorithms, triggers and weights.
Individualised experiences are the future! Every shopper likes to be an audience of one. Delight customers with experiences tailored to their particular interests and intent.
One-to-one personalisation isn't always necessary or possible. Overcome data limitations by providing relevant recommendations on a segment basis.
Segmentation for one-to-one and one-to-many can be based on:
Attraqt makes it possible to really act on the data that we get from different platforms, and use it in different campaigns, facets, synonyms, as well as redirects, and be able to, on a continuous basis, improve the experience for our customers.
Stein Berens,Online Merchandiser, De Bijenkorf