In A1 Retail Magazine's March round-up, Katie Woodhead, our Head of Experience Optimisation comments on why data analysis is so integral to the modern multi-channel shopping landscape.
Many shoppers like the ease in which they can shop online and enjoy the fact they can log on and order almost anything with the click of a button. The idea of having all your details, payment methods, order preferences and shopping history saved in one secure location has enabled many online retailers to become the retail giants we know today. As a result the high street has evolved and we are now seeing a new age of stores which seamlessly blur the lines between online and offline and create the ultimate shopping experience worthy of spurring shoppers from their sofas and back in-store.
Continue reading the full story via A1 Retail: Bricks to Clicks