In an opinion piece for the Global Marketing Alliance, Peter Thomas, our Chief Technology Officer explains why focusing on the customer experience can unlock the true power of artificial intelligence.
Artificial intelligence (AI) enhances an online retailer’s ability to engage with customers, says Peter Thomas. The technology that is now redefining retail enables algorithms to make the same complex decisions a human could, sifting through the data, but much faster and at volume. It means the customer experience (CX) becomes more tailored and personalised; the customer journey more comfortable. When used well, the tech helps both retailer and consumer.
Continue the full story via Global Marketing Alliance: Redefining Retail: Why focusing on CX will maximise the potential of big data and AI