In a feature with Retail Tech News, our Chief Technology Officer Peter Thomas explains how artificial intelligence is redefining the retail space.
From Cruise Control to Human Control: AI Redefines Ecommerce Experiences
In this piece for RetailTechNews, Peter Thomas (pictured below), CTO, Attraqt explains the role AI is having in driving retailers’ meaningful conversations with customers. It was the best of times, and the worst of times – if historians 100 years from now bothered to look back at what the retail industry is currently going through, that would be a fair summary. The fortunate retailers are the ones who keep innovating their way through complex omni-channel challenges and changeable shopper behaviour; and these are the ones who completely understand that obsessing about the dream customer experience is the only way to survive.
Continue reading the full story via Retail Tech News: From Cruise Control to Human Control: AI Redefines Ecommerce Experiences