In it's weekly round-up of digital marketing statistics, Econsultancy showcases Attraqt's new research findings on luxury consumers, emphasising the biggest digital influences on their purchasing journeys.
New research from Attraqt, involving a survey of 3,000 UK, France and UAE luxury shoppers, has highlighted the importance of multichannel for luxury retail brands. It found that 45% of all luxury shoppers switch between online and offline channels during their path to purchase, with this percentage rising to 47% for Gen Z and Millennial shoppers.
Elsewhere, the survey uncovered that the biggest frustration for luxury shoppers when browsing online is websites and apps that force them to search through too many menus and tabs. Next, more than a fifth of respondents said that they can’t access the intricate product detail and imagery they need to feel comfortable enough to buy, while 16% said irrelevant search results in the onsite search bar is a big frustration.
Continue reading the full story via Econsultancy: 45% of luxury consumers switch between online and offline during their buying journey