Katie Woodhead, Attraqt's Head of Experience Optimisation offers her top tips on perfecting your merchandising strategy for London Fashion week.
London Fashion Week is always a pretty hectic time for ecommerce fashion retailers. Much like the busy peak trading period of Christmas, ecommerce teams spend months preparing for the event given that it contributes so much to the fashion retail landscape, both in terms of future trends, creative inspiration and revenue.
Last year alone, the British Fashion Council reported that LFW now generates over £32 billion each year for the UK economy, a figure that continues to grow year on year.
Given the high stakes, it can really pay dividends for fashion brands to execute a carefully planned visual merchandising and ecommerce strategy to take advantage of the hype. The secret to success is taking a flexible approach that blends smart creative insights with technological control. Katie Woodhead, our Head of Experience Optimisation explains how.
Continue reading the full story via Essential Retail: London Fashion Week: Top Tips to perfect your Visual Merchandising Strategy