Shoppers captivated by luxury brands, but let down by the digital experience

 

Internet Retailing reviews Attraqt's latest research findings on the growing role of digital channels for luxury consumers in the UK, France and the Middle East, while discussing the implications that these trends have for online luxury retailers.

 
 

A new independent study of 3,000 luxury and lifestyle retail shoppers in the UK, France and the United Arab Emirates (UAE), reveals that, for luxury shoppers, stores still play an important role – with 40% starting their shopper journey there, however 39% are now using mobiles and 29% are using a retailers or brands app (29%).

A reflection of how times are changing, the research also found that looking at celebrity trends (21%) and Instagram (17%) weren’t too far behind.

The study, commissioned by global ecommerce search, merchandising and personalisation provider, Attraqt, and carried out by market research provider Savanta also focussed on shopper behaviour, expectations, frustrations and key purchasing influences and lifts the curtain on the growing role of digital channels in the luxury consumer’s buying journey.

Continue reading the full story via Internet Retailing: Shoppers captivated by luxury brands, but let down by the digital experience

 

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