In an article for the IMRG, Katie Woodhead, our Head of Experience Optimisation provides advice to ecommerce retailers on how they can emulate the rich shopping experiences of the High Street.
Brands would do well to take lessons in visual merchandising techniques from brick-and-mortar stores which excel not only at enticing shoppers through their doors, but cleverly designing store layouts in ways that encourage shoppers to spend time there while inspiring them to make product purchases in the process.
This article from the IMRG, featuring Attraqt's Head of Experience Optimisation will detail the best ways retailers can structure their websites to match the allure of the high street. Let’s jump in.
Continue reading the full story via IMRG: Improve site engagement: What retailers can learn from the high street.