From 'what' to 'why' - The changing focus for marketers in 2021

In an article for B&T Magazine, our Regional Director - APAC, Russell Godin, discusses how marketers must shift their mindset in order to succeed in 2021.

By now, we’ve all seen the statistics; Covid-19 has transformed life as we know it. From the work-from-home phenomenon to the grounding of the airline industry, the shift has been seismic and sudden.

Covid-19 has hit retail incredibly hard. As a result, consumer expectations and interactions have changed. Last year, between March and September, more than one million new Australian households shopped online. This, of course, brought with it a huge opportunity for brands large and small.

Continue reading the full story via B&T Magazine: From 'what' to 'why' - The changing focus for marketers in 2021

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