Internet Retailing Australia looks at how global fast-fashion brand Forever New has turbo-charged their product recommendations with Attraqt's Visually Similar technology.
Forever New has seen a sharp uptick in the number of shoppers who end up purchasing the products it automatically recommends on its website.
The fashion brand recently trialled a new product recommendation tool from UK solution provider, Attraqt, which uses artificial intelligence to process image data across hundreds and thousands of SKUs to accurately identify and recommend visually similar products.
And the retailer says it saw a 135 per cent increase in conversion of shoppers who engaged with its “you make also like” call to action as a result. It also saw a 21 per cent increase in average order value, when it showed customers visually similar items, with full-price items more likely to be selected than sale items.
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