Attraqt's Eva Watson discusses why image recognition technologies, and more specifically, visual recommendations should be incorporated into merchandising strategies for ecommerce retailers.
Our brains can identify images seen for as little as 13 milliseconds, and according to the Social Science Research Network, 65% of us are visual learners.
This means that more than half of us recognise, absorb and retain information better if it’s conveyed through a picture or video rather than text. Perhaps this helps to explain why images and videos are quickly turning into our primary form of communication when we spend time online.
Image recognition is changing modern shopping behaviour, with some consumers now using visual search to locate products online. But what does this all mean for retailers who look after the merchandising and promotion of online products, and why should they pay any attention?
Continue reading the full story via Econsultancy: Five Reasons Merchandisers should add Visual Recommendations to their Strategy