Diginomica journalist Jessica Twentyman interviews Carolyn MacKenzie, the Managing Director of Forever New to learn about the retailer's use of Attraqt's Visual Recommendations to fuel their global expansion.
For decades, Australia’s location kept its homegrown fashion industry relatively sheltered from global competition. But in recent years, the arrival down under of global ‘fast fashion’ brands such as Zara, H&M and Uniqlo has started to bite. At the same time, some Aussie fashion retailers have set their sights on international expansion, too, with varying degrees of success.
Forever New, established in Melbourne in 2006, seems to be making a good job of it so far.
According to a recent interview with co-founder Dipendra Goenka in the Australian Financial Review, the company has 86 stores in Australia and some 200 stores and concessions elsewhere in the world. Goenka hopes to increase current annual sales of around A$300 million (US$211.6 million) to A$500 million ($352.6 million) over the next three to five years.
Continue reading the full story via Diginomica: Forever New eyes Image Recognition-based Retail Recommendations to fuel global expansion