CMO reports on how fashion retailer Forever New has delivered impressive online sales through the use of Attraqt's visual recommendations tool.
Grabbing a precious few minutes for a spot of online retail therapy has become commonplace and few would give up this convenience and pleasure. Yet sometimes the retail experience can seem a little one-sided, clicking through clothing categories and navigating menus to find desired items.
Online, there’s no human to pick up a top similar to one a customer has and suggest ‘maybe you’d like this too?’ Enter technology, which has a habit of creating unforeseen problems, and then promptly designing solutions to turn them into opportunities.
Helping customers with like-for-like recommendations while shopping online was the very thing Australian fashion retailer Forever New wanted to develop and, in doing so, enjoy the benefits of growth through personalisation.
Continue reading the full story via CMO: Case Study: How Forever New boosted online sales